ABOUT
WHAT'S RIFORMA
RIFORMA Inc. (Reforma Co., Ltd.) is a group of craftsmen based in Yamanashi Prefecture that operates under the concept of "sharing craftsmanship from Yamanashi to the world".
Based on the three ideas of "providing new pleasures through clothes," "revitalizing craftsmen," and "delivering Japan's excellent craftsmanship to the world," we bring clothes made with reliable technology and aesthetics to the world, not just in Japan. I am sending.
ahead of work
01
IGARASHI Make TROUSERS/Ignore a reproducible brand. and gain high recognition. We can create products that we really want to recommend, not sell them, and propose and sell them to our customers. Realize the mechanism of to C.
02
By launching a group company that conducts in-house factory management and consulting services, we will increase the number of step-up destinations for in-house staff. We develop craftsmen who can think about business.
03
We aim to create a company that can generate sales on its own without relying on others. In addition, we will achieve revitalization of craftsmen and improvement of professional status by increasing sales and improving quality of each company with which we do business.
target
Our products do not have clear targeting. This is because custom-made work involves talking with the customer who placed the order and creating a piece of clothing that suits each individual. Our job is to do our best for each and every customer.
Our ideal customer is not a customer who orders 10 pieces in one order, but a customer with whom we can have a long-term relationship, even though one order may be one piece.
The reason is that we are still a young company. As a professional, I am still developing. That's why, rather than making 10 garments at once with our current capabilities, we would like to know the tastes of our customers and provide products that have been upgraded one by one for a long time to come.
product development
"We make what we really want" is our product development policy. Our products are not market-in, but product-out. Rather than "making things that sell well in the market," we make things that we really want and recommend to our customers.
At RIFORMA Inc., Direct to We have adopted a consumer (direct to consumer) business model. Through dialogue with customers, we create the ideal clothes for each individual in our own workshop and deliver them directly. They are handcrafted by craftsmen at our own workshop in Yamanashi Prefecture. Our products and ideas are communicated through trunk shows, ateliers, and online stores held around the world.
HISTORY
- June 2014
- Established IGARASHI TROUSERS
- June 2014
- STRASBRGO trading start
- May 2015
- Regular Beijing/Shanghai Trunk Show
- November 2015
- Regular NY trunk show
- March 2016
- Cathedral trading commenced
- May 2016
- Opened Jingumae Atelier
- November 2016
- Regular Singapore Trunk Show
- September 2017
- THE DECORUM (Bangkok) started trading
- December 2017
- Started trading with ATTIRE HOUSE (Hong Kong)
- December 2017
- Started trading with BREZZA
- February 2018
- Started LECTEUR trading
- February 2018
- Relocated the Jingumae Atelier to Kofu City, Yamanashi Prefecture as the head office and workshop.
- April 2018
- Akasaka Atelier Open
- September 2018
- Started trading with MEDALLION (Beijing and Shanghai)
- November 2018
- Korea trunk show held
- April 2019
- Beams transaction started
- February 2020
- Wholesale start at IGARASHI TROUSERS RTW BEAMS
- April 2020
- IGARASHI TROUSERS online store opened
- October 2020
- Akasaka Atelier relocated
- February 2022
- Started guji trading
- February 2022
- BARNEYS NEW YORK trading started
- November 2022
- Relocated head office and workshop to Fuefuki City, Yamanashi Prefecture
CEO
TORU IGARASHI
RIFORMA Inc. CEO. During his time as a sales staff at Lydea Co., Ltd. (currently Strasburgo Co., Ltd.), he created bespoke trousers for customers and staff and received high praise. With that as an opportunity, IGARASHI has been promoted not only in Japan but also in other countries around the world. A trunk show is held under the name of TROUSERS, and more than 2,000 trousers are produced each year. After that, the Jingumae Atelier was moved to Kofu City, Yamanashi Prefecture as the head office and workshop, and RIFORMA was established. Inc. established. As a trousers craftsman himself, he interacts with customers and continues to make trousers. He continues to play an active role with his self-taught know-how on making trousers and his sharp management sense that goes beyond the boundaries of traditional craftsmen.