ABOUT

RIFORMA Inc. is a group of artisans based in Yamanashi Prefecture who operate under the concept of "Spreading artisan skills from Yamanashi to the world."

Based on three ideas: "Providing new enjoyment through clothing," "Reviving artisans," and "Spreading Japan's excellent manufacturing to the world," we create clothing with reliable techniques and a discerning aesthetic, and distribute it not only domestically but also around the world.

01

IGARASHI To make TROUSERS and Ignore a reproducible brand. And to gain high recognition. We create products that we truly want to recommend, not just products that sell, and can propose and sell them to customers. This will realize a to C mechanism.

02

By establishing a group company that will operate its own factory and provide consulting services, we will increase the opportunities for our in-house staff to advance. We will develop craftsmen who can think about business.

03

We aim to create a company that can generate sales in-house without relying on others. We also aim to revive craftsmen and improve their professional status by increasing sales and improving quality for our business partners.

Our products do not have a clear target audience. This is because custom-made clothing involves talking to customers who place orders and creating a garment that is just right for each individual. Our job is to do our best for each and every customer.

Our ideal customer is not someone who orders 10 items in one order, but rather someone who orders just one item each time, but with whom we can have a long-term relationship.

The reason is that we are still a young company. Our craftsmen are still developing. So rather than trying to make 10 items at once with our current skills, we want to get to know our customers' preferences and continue to provide them with products that are of a higher quality one by one for a long time to come.